When does the Polish tourist book his vacation?

Let's imagine we want to launch a promotional web campaign in Poland for our tourist destination, immediately arise several questions: what are the best days to display promotional messages? At what time is it better for messages to appear? and with how much advance do the Poles book their holidays? The Polish Association of Tour ...

Polish Religious Tourism – 3

New opportunities for many Countries In the first post on religious tourism we focused on the size of the demand, in the second we analyzed the intermediaries of this market, this brief analysis will be concluded with some observations on the pilgrim destinations. In order to maintain the brevity of the discussion, we can observe ...

Polish Religious Tourism – 2

The Polish TOs active in the religious tourism market. In the previous post I presented the latest data of GUS (Polish Central Statistical Office) on religious tourism. This post and the following one will be focused on tour operators and group organizers manging the pilgrimages. The first question in this regard is obvious: we saw …

Polish religious tourism – 1

The Demand One of the most resistant stereotypes related to Polish tourism concerns the flows of religious tourists generated by this Country. It is still not infrequent to meet  tourist professionals who suppose that the outgoing Polish tourism coincides (or almost coincides) with the pilgrims going to the most famous holy places. Well! It is …

Forecasting The Development Of Global And European Tourism

From time to time it is worth looking up from the Polish tourist market and watching what happens in Europe. The opportunity in this case  is offered by the opening conference of ITB 2018 held by Mr Rolf Freitag, CEO of IPK International and promoter of World Travel Monitor®. The topic of the conference was …

A glance on Polish winter holidays

Travelplanet, a leading Polish Tour Operator, from time to time publishes articles about the holidays of Poles. The last one is very interesting, it describes the market of organized tourism in this winter season from the point of view of a tour operator playing on many market segments. I repost  only a part of the …

The seasonality of Polish tourists

  Some week ago I received a short mail from the marketing manager of a little hotel chain. “Dear Gilberto, I noticed the Polish tourists accommodated in our hotels have a seasonality different from the usual one. They prefer the last months of spring and summer. This is a characteristic of our target group or …

The winners in the Polish organized tourism, 2014 – 2015

Recently, www.wczasopedia.pl has published the update of the analysis about the first thirty Polish Tour Operators. Here the previous post about the same topic. The ranked list of 2013 shows some differences compared to the 2015,  starting from the 5th position where Neckermann has been overtaken by Grecos Holiday. It’s possible to identify many other …

Outcomes 2016 and forecasts for 2017

There are only a few days to the New Year: it’s the time of the forecasts. Everyone looks to 2017 wondering what the next 12 months we will provide. Tourism is not an exception in this sense. Below the updated outcomes of 2016 and the forecast for 2017 from one of the most famous research …