Some week ago I received a short mail from the marketing manager of a little hotel chain. “Dear Gilberto, I noticed the Polish tourists accommodated in our hotels have a seasonality different from the usual one. They prefer the last months of spring and summer. This is a characteristic of our target group or it’s a typical behavior of the Poles?”
The question is interesting and, I think, has a general interest. A couple of months ago the GUS (Central Statistical Office of Poland) has published “Tourism in 2016” (http://stat.gov.pl/en/topics/culture-tourism-sport/tourism/). The book provides a very comprehensive description of tourism demand and supply in Poland and publishes the outcomes of a very large survey on the choices of Polish tourists (Participation of Polish residents in trip 2016).
Among many other interesting data, the GUS presents a table with the Polish tourists trip distribution per month. The most interesting series for answering the above question are the ones related to the domestic and foreign trips of 5 days and more.
It’s enough a glance for understanding that the tourist behavior for domestic and foreign trips is deeply different:
- the peak of July and August is less evident in the foreign travels, the difference between the two series (domestic and foreign) is about 10 points.
- May – June and September – October are preferred by an higher number of travelers for their outbound trips (about 3 points of difference)
- finally, also December and January have a little but significant difference for foreign trips.
The previous graphic shows the distributions of Poles travelling in Poland and in foreign Countries. Maybe it’s more interesting for our reader the comparison between the monthly distributions of travels in foreign countries of Poles and Germans.
In this case (see Table 1) a perceivable difference between the habits of the two groups of tourists is detectable only in the quarter December-February, where a preference of Poles to take holidays during these months is pretty clear. In the other months the differences between the two distributions are less evident.
Table 1 Monthly distribution of long holidays of Poles and Germans
Source: GUS, Eurostat
Therefore dear reader if you have problem to full up your hotels from December to February, Poles should be your target rather than Germans. In the other months the differences between the 2 groups are negligeable.
A funny remarks for ending this post: look at the table below: with the exception of April, the monthly distribution of the outbound travels of Poles is a very good proxy of monthly distribution of foreign travels of EU28 tourists.
Table 2 Monthly distribution of long holidays of Poles and Tourists of EU28.
Source: GUS, Eurostat
For emulating in your hotel or in your tourist destination the monthly distributions of Poles you have only to mix your foreign clients in the same proportion of the EU28 Countries. J
Author: Gilberto Zangari
Feel free to report the previous post but please quotes: OUTgoing POLAND, The Polish Tourist Workshop