Recently EUROSTAT, the statistical office of EU, has published the statistics about European tourism until 2014 (more info click this link) and I have taken this opportunity for updating the post of 20th of May 2015.
The trends identified in the previous post are confirmed: while in the big countries of Europe the share of inhabitants who takes at least one holiday night during one year is decreasing or stable, Poland continues its positive trend, even after the big jump of 2012 – 2013. Last year the 53% of Poles have taken holidays of at least one night.
** UK tourist statistics are not monitored by EUROSTAT The situation doesn’t change with long holidays (at least 4 bednights abroad): the participation rates decrease, of course, but the previous trends are confirmed. In the case of Poland are confirmed both the “big jump” of the years 2012 – 2013 and the growth of 2014.
The following table shows the data of the previous picture in absolute term. Germany confirms its outstanding position as generator of tourist demand, even if it is clear that this Country is arrived at its maximum: in the last 5 years its number of trips abroad has fluctuated in fact around 60 millions. France is in the second position with more than 18 millions of trips with a growing trend.
After the two big players there are other three big Countries: Italy, Spain and Poland. The Peninsula shows a constantly decreasing number of holiday trips abroad: in the 2010 they were more than 10 millions, last year a bit more than 7 millions.
A decreasing trend is showed by Spain, even if less strong than the Italian one. Amazing, at the contrary, is the performance of Poland: in 5 years the number of holiday trips of at least 4 nights is almost doubled: from 4 million to a bit less than 8 millions .
The role played by Tour Operators and Travel Agents in the European market of long holiday abroad is relevant: everywhere they hold a market share between the 20% and the 40%. In Poland the package tours cover the 28% of the long holiday trips. It’s interesting to highlight that Poland is amid two groups of countries, in the first group the share of tourism intermediaries is about 1/3 of the market (Germany, Austria, Finland, etc), while in the second group the percentage of the tourist packages is about 1/5 of the total of the trips abroad (Italy, Spain, Belgium, etc)
The impression is that a certain equilibrium between the web and TOs and TAs has been achieved. This impression of “cooperation” more than conflict between TA and TO and the web is reinforced by the following pictures related to the shares of TOs & TAs and Internet in the reservation of main means of transport and of accommodations.
Both graphics show and confirm a very interesting phenomenon: even in the countries where internet is more integrated in the daily life of the population the services provided by TOs and TAs don’t tend to disappear. At the contrary their share in the reservation of transports or accommodation is more or less similar to the market share of the web.
Finally the web is only a tool and only an expert tourism professional can use it at its best.
Author: Gilberto Zangari
Feel free to report the previous post but please quotes: OUTgoing POLAND, The Polish Tourist Workshop